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Method of composition keys

Objective of use

  • For targeted improvement of usability in various cases, for example, where a transport vehicle needs to be raised to the level of a commercial product, particularly where the object to be improved presents a product in which engineering solutions have been implemented – from reducing friction in individual components to increasing energy efficiency – without due regard for its esthetics/design.

  • For upgrading objects which have their functional qualities preserved but esthetically are outdated and require visual/stylistic reincarnation.

The essence of the method

the rules and laws of artistic composition: the law of integrity and unity, the law of balance, the law of combinatorics, the law of contrast; the rule of a meaningful and compositional center; the rule of thirds; the golden section, contrast and nuance, symmetry and asymmetry, rhythm, modularity and proportion, color, texture, dynamics and statics, tracery and mass.

Expected outcome

the method is aimed at facilitating psychological and emotional adaptation to the environment achieved by means of ensuring the unity of functional, structural and esthetic qualities of man-made things. A conscious application of the law of artistic composition results in a product with «ideal» consumer characteristics – utmost correspondence to the intended use and satisfaction of all aspects of sensory perception.

Next method

Factors method Theory
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